Four problems. One platform.
Reputation is no longer a PR concern. It is a strategic asset. Here is how we monitor it, analyze it and make it actionable.
One platform, five uses
Each capability is configured independently. You activate what you need, without paying for the rest.
Media monitoring
20+ Moroccan and African sources monitored continuously. National press, regional press, TV, radio, web — every mention is collected, timestamped and SHA-256 fingerprinted.
Social listening
Monitoring of social networks (X, LinkedIn, Facebook) and forums. Detection of weak signals, emerging hashtags and the influencers who talk about you.
AI visibility
What ChatGPT, Perplexity, Gemini, Copilot, Claude, Mistral and Grok say about you. 9 AI engines tested continuously. You see your brand as your customers will see it tomorrow.
Media relations
Tracking your share of voice vs competitors. Identifying the journalists who cover your sector. Measuring the impact of your PR campaigns and press releases.
Influencer marketing
Identifying the influencers relevant to your brand, tracking their mentions, calculating the ROI of your influencer campaigns. Detecting fake engagement and fake followers.
Before / After Harch
Four situations we see every week. And how we solve them.
You discover your crisis in the press
Discovery 48h after the article. Scattered reaction.
WhatsApp alert < 15 min after publication. Communication plan triggered immediately.
You don't know what AIs say about you
ChatGPT, Perplexity, Gemini — blind to 9 major channels.
Monthly “AI visibility” report with comparison vs competitors and trends.
You don't measure your PR impact
Manual article counting. No benchmark. No sentiment.
Share of voice, per-article sentiment, per-media impact score. Continuous measurement.
Your board decides without a reputation view
No consolidated KPI. Decisions by instinct.
5-pillar reputation score, continuously updated. Monthly board-ready PDF report.
Connect → Analyze → Alert → Act
Four steps, from setup to decision.
Connect
We configure your entities, sources and competitors. 20+ Moroccan sources, 9 AI engines, social networks. Configuration in 5 business days.
Analyze
HarchIQ analyzes every mention: sentiment, risk category, cited entities, journalist, media. Reputation score computed continuously across 5 pillars.
Alert
Real-time WhatsApp alerts on negative sentiment spikes. Weekly executive brief. Monthly board-ready PDF report. You are warned before everyone else.
Act
Decide with the full picture. Steer your communication, measure impact, anticipate crises. Your board has consolidated KPIs.
Three real situations (anonymized)
Exact names and sectors are masked. The mechanisms and results are real.
Anticipating a confidence crisis
A Moroccan bank identifies a sentiment drift on social networks 6 days before it reaches the national press. Comms plan triggered, crisis averted.
AI visibility on a 5G launch
An operator tracks for 3 months what ChatGPT, Perplexity and Gemini answer to the question “What is the best 5G offer in Morocco?”. Continuous AI SEO adjustment.
Tracking a boycott risk
A retailer detects the formation of a boycott hashtag 3 weeks before its peak. Influencer engagement, message overhaul. Boycott absorbed with no commercial impact.
Why change now
Traditional PR remains necessary. But it is no longer enough against a continuous, multichannel, AI-mediated media landscape.
| Criterion | Harch Atelier | Traditional PR |
|---|---|---|
| Sources monitored | 20+ Moroccan + 9 AI | 5–10 manual |
| Alert latency | < 15 minutes | 24–72 hours |
| Sentiment analysis | Automated per entity | Manual, subjective |
| AI monitoring (ChatGPT, Perplexity…) | 9 engines | Not covered |
| Consolidated score | 5 pillars, continuous | Ad hoc, one-off |
| Board-ready report | Monthly, automatic | On request, billed |
| Source traceability | SHA-256 timestamped | Screenshot |
| Monthly cost | By quote, fixed | Daily rate × days |
Identify your four problems.
A 30-minute demo to map your exposure and prioritize actions.
Request a demo →