Audit de réputation institutionnel en 12 pages
Atlas Merchant Bank
Executive Summary
Atlas Merchant Bank ranks #2 in the Moroccan banking sector with a reputation score of 72/100 (up 1 points from previous period). The bank shows strong positive sentiment (68%), driven by robust Q2 results, accelerated digital transformation, and successful pan-African expansion. However, three emerging risks require attention: labor disputes, AML compliance, and customer service complaints. AI visibility is strong on ChatGPT, Perplexity, and Gemini, but missing on Claude — the fastest-growing AI engine in MENA. Immediate action on labor and compliance could lift the score to 78+ within 60 days.
Sentiment Analysis
AI Visibility Matrix
Top Articles by Relevance
Topic Clustering
Narrative Detection
Risk Assessment
Competitor Benchmarking
Strategic Recommendations
Strike threat could disrupt operations and damage Q3 results. 23 articles with negative sentiment in 30 days.
MAD 2.5M fine from BAM. Risk of escalation if not addressed. Regulatory topic velocity +40%.
Claude is the fastest-growing AI engine in MENA. Missing citations = lost opportunity with AI-using prospects.
15% increase in complaints. Negative sentiment rising. Risk of social media escalation.
Strong positive sentiment (0.8) but only 78/100 strength. More coverage would lift volume score.
ESG narrative is growing. Position CEO as voice on African sustainable finance.
10 articles on awards. Strong positive sentiment. Continue submitting to industry awards.
90-Day Action Plan
Methodology & Sources
This report analyzed 247 articles from 18 unique sources across three languages (FR 168, AR 52, EN 27). Sources include Moroccan media (TelQuel, Medias24, Aujourd'hui Le Maroc, Le Site Info, Barlamane, Infomediaire), African business media (Financial Afrik, Africa News), and Google News aggregation.
Articles processed through Harch Intelligence Engine v2: entity-level sentiment analysis (trilingual lexicon of 108+ words), topic clustering (10 categories), narrative detection (top 5 by strength), risk assessment (32 risk categories scored on Frequency × Impact × Velocity), AI visibility testing (4 engines × 5 queries), competitor benchmarking, and recommendation generation. HarchIQ powers advanced entity recognition and narrative synthesis.
Reputation Score = (Sentiment × 0.40) + (AI Visibility × 0.30) + (Volume × 0.20) + (Authority × 0.10). Each component scored 0-100. Pillar weights (Innovation/Performance/Purpose) calculated as % of narrative coverage. Risk Score = (Frequency × 0.30) + (Impact × 0.50) + (Velocity × 0.20).
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Matrice de visibilité IA · top 30 des articles · clustering de sujets · 5 récits dominants · 5 risques avec mitigations · 5 benchmarks concurrents · 7 recommandations priorisées · plan d'action sur 10 semaines · méthodologie
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