National Crisis Registry
8 Moroccan reputational crises (2018-2023) — pattern matching, retro-audit, and lessons learned.
Crisis timeline
Every documented crisis, sorted chronologically. Click an event to see the details.
Crisis files
8 crises, each with timeline, sources, sentiment trajectory and lessons.
Identified crisis patterns
4 recurring patterns emerge from the analysis. Every crisis in the registry is mapped to a pattern, letting Harch anticipate the velocity and signals of a similar new crisis.
Boycott / Consumer backlash
Citizen movement coordinated via WhatsApp and Facebook, denouncing excessive prices or margins. Rapid spread in Darija before cascading into the press.
- ›Viral Facebook post / WhatsApp video
- ›Darija hashtags (#boycott, #mage_lhdra)
- ›Organized WhatsApp groups
- ›Darija → MSA → French cascade within 48-72h
Network outage / Service disruption
Network outage, flight delay, or service disruption. A wave of complaints hits Twitter within minutes. A real-time crisis.
- ›First tweet within 5 minutes
- ›Viral hashtag (#IAM_Arz, #ONCF)
- ›Passenger videos at the airport / station
- ›Twitter → Hespress → TelQuel cascade
Fee increase / Pricing controversy
Public denunciation of hidden fees or price hikes. Often triggered by a viral tweet + a Change.org petition.
- ›Viral tweet detailing hidden fees
- ›Change.org petition > 50K signatures
- ›TelQuel / Medias24 coverage
- ›Regulator pressure (Bank Al-Maghrib)
Leadership / Governance scandal
Leaked internal memo, restructuring, or contested governance decision. The crisis often starts in the French-language B2B press before unionization.
- ›Leaked internal memo (LinkedIn / press)
- ›Union reactions (CDT / UMT)
- ›LesEco / Medias24 coverage (FR)
- ›Protests outside headquarters
Sector × year heatmap
Synthetic view: each cell represents a crisis. Hover for the name, click to open the file.
| Sector ↓ / Year → | 2018 | 2022 | 2023 |
|---|---|---|---|
| Mining | |||
| Agri-food | |||
| Energy | |||
| Banking | |||
| Telecom | |||
| Aviation | |||
| Transport |
Statistics dashboard
Key registry indicators: severity, average duration, sources reached, and anticipation capability.
This registry is the memory. The moat.
Every documented crisis enriches the database and sharpens the whole system's anticipation capability. When a comms director says “this crisis is unique”, Harch can reply: “no — here are the 3 similar crises Morocco has experienced, and here is how they unfolded.”
Harch Atelier intellectual property · Feeds the retro-audit and the Harch 100