Reputation intelligence tailored to your needs.
Monitoring and evaluating brand performance is a time-consuming and manual process, especially for strategic communications teams using custom reputation pillars. With Harch Atelier Reputation Dashboards, access AI-powered interactive dashboards for monitoring both your brand's reputation performance and for deeper competitive analysis.
Quantifying reputation performance.
Create a winning reputation strategy without the heavy lifting. Harch AI's proprietary scoring methodology provides an objective quantification of your performance and comparison between organizations. Our weighted reputation score uses a combination of factors including volume, sentiment, salience, and source significance, to provide you with numerical and nuanced insights.
What you can do with Reputation Dashboards.
Monitor your brand health at a glance
Easily monitor your performance with KPIs including coverage volume, sentiment and scoring over time, across your strategic pillars. Compare these like-for-like with your key competitors.
Tailor your benchmarking to the topics you care about
With this competitor scorecard, benchmark your performance across a range of scores and metrics. Identify topics where they're winning to inform your communications strategy.
Move beyond basic metrics with topic scoring
See how pillars and underlying topics perform relative to each other and to historic benchmarks. Use coverage, volume and sentiment to identify topics which stand out, then drill into the stories driving the trends.
Scan the horizon for anomalies
Detect significant spikes in coverage for your brand outside of your topic framework. Strategically assess anomalies by quantifying and categorizing with key metrics, then dig into the stories, all in one place.
Assess past events with the highest brand impact
See key past events that affected you and your competitors, with risk level and impact score. Inspect historical trends against each of your reputation pillars with easy-to-segment filters.
Know where you stand with industry rankings
See where you rank in your industry, against your strategic pillars, and trends of coverage volume and sentiment to inform your PR and Communications strategy.
Identify risks and opportunities
Understand your strengths, weaknesses, opportunities and threats, relative to your brand pillars. Compare with your competitors to create a winning reputation strategy.
Mitigate risks with internal vs external comparison.
See where key topics fall in a comparison between internal value and external impact in a materiality matrix that blends Harch AI metrics with your internal priorities. Spot areas where you're winning and areas which may require a risk mitigation strategy with positive and negative impact hotspots.
Looking for another type of advanced analysis?
Tailor your experience with Custom Dashboards built around your unique comms and reputation needs. Access Harch AI's team of experts to guide and build your custom framework, scoring methodologies, and visualizations.
Talk to our team →Four ways to access reputation intelligence.
Industry Reputation Indexes
Get advanced topic analytics to understand what's driving reputation and access turnkey frameworks, scoring, and visualizations specific to your industry.
Custom Dashboard
Use Harch AI APIs to design your custom frameworks and BI visualisation. Access our team of experts to guide and build your framework, scoring methodologies, and data.
Industry Workspaces
Get Web App access to the entire topic framework to mine for insights and industry-exclusive topics.
Reputation Dashboards
Access advanced AI-powered analyses to answer highly strategic questions, such as 'how do internal goals align with external perceptions?' Ideal for both daily monitoring and deeper analysis.
See Reputation Dashboards in action.
Request a personalized demo and discover how AI-powered reputation dashboards can change your business.
Request a demo →