Method · Harch Atelier

From source article to board-ready score.

Five steps, five pillars, three compliance frameworks. Every mention we deliver is traceable, dated, and verifiable.

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Pipeline

Five steps, from crawl to alert

Every step is instrumented, logged, and verifiable. No data comes out of a black box.

01

Collection

Continuous collection from 20+ Moroccan and African sources: national press, regional press, TV, radio, web. Dedicated crawls, publisher APIs, RSS feeds. Every article is timestamped and SHA-256 fingerprinted.

20+ sourcesDedicated crawlSHA-256

02

Preprocessing

Linguistic normalization (FR, AR, Darija), deduplication, entity extraction (ORG, PER, LOC), paragraph segmentation. Payload preparation for LLMs.

FR + AR + DarijaNERDeduplication

03

AI Analysis

Analysis by 9 language models continuously tested: ChatGPT, Claude, Gemini, Mistral, Perplexity, Copilot, Grok, and more. Sentiment, risk category (32 categories), tone, intent.

9 LLMs32 categoriesMultilingual sentiment

04

Scoring

Aggregation into a reputation score built on 5 weighted pillars. Competitor comparison, weekly delta calculation, drift and weak-signal detection.

5 pillarsCompetitor benchmarkWeak signals

05

Alerts

Multi-channel distribution: real-time WhatsApp alerts, dashboard, weekly executive brief, monthly board-ready PDF report. SHA-256 fingerprint on every deliverable.

WhatsAppDashboardBoard-ready PDF

Data sources

20+ Moroccan sources

National press, regional press, TV, radio, web, and agencies. A non-exhaustive, evolving list.

National press

Le Matin
L'Économiste
Aujourd'hui le Maroc
Les Inspirations ÉCO
Medias24
Hespress
TelQuel

Regional press

La Nouvelle Tribune
Le Reporter
Bayane Al Yaoume
Al Massae
Al Akhbar

TV & Radio

2M
RTM / SNRT
Médi1 TV
Radio Atlas
Chaine Inter

Web & Agencies

MAP
Bladi.net
Yabiladi
Lnt.ma
Barlamane.com

+ Social media (X, LinkedIn, Facebook) · + 9 AI engines · + sector-specific sources on request

Scoring

Five pillars, 100%

The Harch reputation score combines five weighted dimensions. Each pillar is continuously computed from traceable mentions.

Reputation

0%

Volume and quality of media mentions. Share of voice, tone, source credibility.

Sentiment

0%

Polarity of mentions (positive, neutral, negative) by entity, by outlet, by period. Drift detection.

AI Visibility

0%

What 9 AI engines (ChatGPT, Perplexity, Gemini…) answer about the entity. Trends and gaps vs competitors.

Diversity

0%

Distribution of sources (press / TV / radio / web / social / AI). A reputation concentrated on one channel is fragile.

Resilience

0%

The brand's ability to absorb a media shock. Crisis history, recovery speed, magnitude of negative spikes.

Methodological note: The weightings are calibrated on reference practices in reputation intelligence and adjusted to the Moroccan context. They are stable over 12 months and published in every report.

Compliance

CNDP · Law 09-08 · ISO 27001

Three frameworks structure our practice. Every deliverable is traceable, every source is timestamped, every access is logged.

CNDP

National Commission for the Control of Personal Data

Compliance with the recommendations of the Moroccan CNDP. Personal data minimization, clear purpose, right of access and rectification.

MinimizationRight of accessDocumented purpose

Law 09-08

Protection of individuals

Application of Law 09-08 on the protection of individuals with regard to the processing of personal data.

ConsentCompliant hostingDesignated DPO

ISO 27001

Information security management

An approach aligned with ISO/IEC 27001 requirements. Security policy, risk management, access controls, logging.

Security policyAccess controlsLogging

See your score.

A 30-minute demo to understand how each pillar applies to your company.

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Method · Harch Atelier