The Reputation Intelligence
Glossary.

The overall state of a brand's reputation, measured by sentiment, coverage volume, and share of voice.

Sentiment analysis that tracks specific entities (company, CEO, products) within articles.

Identifying the dominant stories or themes forming around a brand in media coverage.

The risk of damage to a company's reputation from negative media coverage, social media, or AI engine responses.

A numerical score (0-100) quantifying a company's reputation based on media sentiment, AI visibility, volume, and authority.

A tool that monitors and displays a company's reputation score over time.

The process of determining whether media coverage is positive, neutral, or negative.

The percentage of media coverage a company receives relative to its competitors.

A measure of how AI engines perceive and discuss a company.

Whether and how AI engines (ChatGPT, Perplexity, Gemini, Claude) cite a company in their responses.

The practice of optimizing content to appear in AI-generated responses.

When an AI model generates false or fabricated information.

Harch Atelier's trainable AI engine for reputation intelligence.

AI models like GPT-4, Claude, and Gemini that generate human-like text.

A protocol for connecting AI assistants to external data sources.

AI technique that combines retrieval with generation for accurate responses.

Strategic communication during a crisis to protect reputation.

Media coverage gained through PR efforts, not paid advertising.

A preliminary public statement issued during a crisis before full details are known.

The process of tracking media coverage of a company, industry, or topic.

Return on investment for PR activities, measured through reputation impact.

An official statement sent to media to share news.

Similar to SOV but focused on specific topics or narratives.

An individual designated to speak on behalf of a company.

A documented set of procedures for responding to crises.

A system that detects emerging risks before they escalate.

A visualization comparing internal priorities vs external impact.

How often a particular risk event occurs.

The potential consequences of a risk event.

A visual tool for assessing risks based on likelihood and impact.

A central repository of all identified risks facing an organization.

The speed at which a risk is developing or escalating.

Autorité Marocaine du Marché des Capitaux (Moroccan capital markets authority).

Agence Nationale de Réglementation des Télécommunications (Moroccan telecom regulator).

Morocco's central bank and banking regulator.

Commission Nationale de contrôle de la Protection des Données à caractère Personnel (Moroccan data protection authority).

A framework for evaluating corporate sustainability and ethical impact.

EU General Data Protection Regulation.

Making misleading claims about environmental benefits.

Moroccan data protection law (equivalent to GDPR).

Office National de Sécurité Sanitaire des Produits Alimentaires (Moroccan food safety authority).

Disclosing environmental and social performance.

Identifying unusual spikes or patterns in coverage.

A standard or point of reference for comparison.

The total number of articles mentioning a company or topic.

A measurable value that indicates performance level.

The prominence or importance of a topic in media coverage.

A significant change in sentiment over a period.

A score indicating the credibility and reach of a media source.

Grouping articles by topic for analysis.