Perception shifts can damage brand value overnight.
Monitor narrative drift, sentiment swings, and emerging threats to your reputation — in real time.
Reputation is the most valuable intangible asset on your balance sheet — and the most fragile. A single viral tweet, a misleading article, or a competitor's narrative can erase years of brand building. Harch AI detects reputation risks as they form, before they become crises, so you can respond with precision rather than panic.
How we help.
Narrative detection
We identify the 5 dominant narratives forming around your brand — with strength, sentiment, and trajectory. Spot the story before it becomes the story.
Entity-level sentiment
Not just keyword mentions. We track sentiment at the entity level — your company, your CEO, your products, your competitors — in every article.
Trilingual precision
Articles in French, Arabic, and English handled natively. Darija NLP for Hespress comments, forums, WhatsApp, and TikTok — the UGC layer no competitor covers. A 108+ word sentiment lexicon per language.
Crisis early warning
WhatsApp alerts when negative sentiment velocity exceeds threshold. Get notified within 5 minutes of a shift — not the next morning.
What you can do.
Live signals, from the Harch IQ engine.
Real data from our monitoring pipeline — refreshed continuously across 30+ media sources, 12 regulators, and the Harch 100 corporate universe.
Narrative strength over time
Trajectory of the 5 dominant narratives around a flagship Moroccan company across Q1–Q4 2026. Strength scored 0–100; rising curves indicate growing narrative dominance.
Sentiment by language
Distribution of monitored coverage across the three primary media languages in Morocco. French remains dominant but Arabic is growing fastest.
Top 5 narratives — strength & sentiment
Each narrative is coloured by its prevailing sentiment. Negative-sentiment narratives demand immediate comms intervention.
Narrative × topic cluster — article volume
Volume of articles tagged across 5 narratives and 10 topic clusters over the last 90 days. Hotspots indicate where narrative attention is concentrating.
| Financial | Leadership | Products | ESG | M&A | Digital | Crisis | Expansion | Partnerships | Regulation | |
|---|---|---|---|---|---|---|---|---|---|---|
| Pan-African expansion | 8 | 6 | 4 | 3 | 12 | 5 | 2 | 18 | 14 | 5 |
| Digital transformation | 7 | 8 | 12 | 4 | 3 | 20 | 2 | 6 | 7 | 6 |
| ESG leadership | 5 | 6 | 3 | 22 | 2 | 4 | 3 | 5 | 6 | 8 |
| Q2 results | 24 | 14 | 6 | 5 | 3 | 4 | 2 | 4 | 3 | 5 |
| Labor tensions | 4 | 10 | 2 | 3 | 1 | 2 | 18 | 2 | 1 | 8 |
What's included.
Harch AI's reporting doesn't just help us understand current conditions — it illuminates our path forward. Their insights have directly influenced the direction of our communications strategy.
Go deeper.
Ready to put reputation risk first?
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