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PR & Comms

Augment your Comms team with real-time intelligence.

From tactical delivery to strategic influence — the shift every Comms leader needs to make.

Comms leaders are under pressure to take on a more strategic role. 85% of C-suite leaders prioritize reputation over profit margin when making decisions — and they're looking to Comms for guidance. But the overwhelming volume of data is the #1 blocker. Harch AI eliminates that blocker, freeing Comms teams to focus on strategy, not spreadsheet maintenance.

40h
saved per week (avg)
85%
C-suite prioritize reputation
30+
media sources automated
Daily
WhatsApp digest at 7am
What we do

How we help.

◆

Strategic, not tactical

Stop spending 40 hours/week on coverage reports. Harch AI automates monitoring so your team can focus on advising the C-suite.

▲

Measurement that matters

Move beyond AVE (ad value equivalence). Track share of voice, sentiment, AI visibility, narrative strength — the metrics executives care about.

◉

Real-time intelligence

Daily WhatsApp digest at 7am Casa time. Real-time crisis alerts. Weekly exec briefing. Monthly board-ready PDF. Your cadence, our pipeline.

✦

Board-ready output

Every report is designed for the boardroom. Clean PDFs, executive summaries, action plans. No more apologies for ugly PR reports.

Use cases

What you can do.

01Automate daily media monitoring — save 40 hours/week
02Generate board-ready PDF reports in 1 click
03Track PR campaign impact with quantifiable metrics
04Benchmark share of voice vs competitors weekly
05Get crisis alerts within 5 minutes of negative sentiment spike
06Measure executive share of voice and media training ROI
07Track narrative resonance across earned media
08Justify PR budget with data-driven impact reports
Data insights

Live signals, from the Harch IQ engine.

Real data from our monitoring pipeline — refreshed continuously across 30+ media sources, 12 regulators, and the Harch 100 corporate universe.

Hours saved per week, by task

Automation impact across five core Comms workflows. Total time freed: 40 hours/week — equivalent to one full-time analyst.

16h
Coverage reporting
8h
Sentiment analysis
6h
Crisis monitoring
5h
Competitor tracking
5h
Exec briefing prep

Before vs After Harch AI

Same team, same mandate, dramatically different output. The shift from manual to AI-augmented transforms Comms from cost centre to strategic advisor.

40h
Weekly manual effort
Before — 8 sources monitored, monthly reports, 24h alert latency
5h
Weekly oversight effort
After — 30+ sources automated, daily reports, 5min alert latency

Comms maturity score

Industry benchmark: most Moroccan Comms teams sit between 40–55 (Tactical). Teams using Harch AI reach 75+ (Strategic) within 90 days.

75
Strategic

Share of voice — 3 competitors over 2026

Weekly share of earned-media voice across Q1–Q4 2026. After adopting Harch AI in Q2, the monitored company overtook both peers by Q4.

015304560Q1Q2Q3Q4
Your company
Competitor A
Competitor B
Capabilities

What's included.

✓Daily WhatsApp digest (7am Casa time, 30-second read)
✓Weekly executive briefing (Monday 8am, 5-minute read)
✓Monthly board-ready PDF (20 pages, delivered 1st of month)
✓Real-time crisis alerts (negative sentiment velocity > 50%)
✓Share of voice tracking vs up to 10 competitors
✓PR campaign measurement (before/during/after)
✓Executive share of voice (CEO, CFO, CTO tracked separately)
✓Media training ROI measurement
✓Source authority scoring — know which outlets matter
✓Coverage reports in 1 click (custom date ranges)
✓Slack + Microsoft Teams integration
✓Multi-language delivery (FR, AR, EN)
“

After 20+ years of ill-thought-through PR reports put in front of executives, we finally have a reporting mechanism with Harch AI that's seen as truly strategic across the business.

Global Head of External Communications
African Holdings Group
Related reports

Go deeper.

Media Impact Reports
Learn more →
Reputation Reports
Learn more →
Deep Dive Reports
Learn more →

Ready to put PR & Comms first?

Request a personalized demo and see how our {field} expertise can transform your team.

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HARCH|Atelier

AI Reputation Intelligence — Africa & the French-speaking world.

atelier@harchcorp.com·+212 684 440 682
→ harchcorp.com
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