Our AI · Meet HarchIQ

The trainable AI for reputation intelligence.

HarchIQ is the scalable, trainable intelligence at the heart of Harch Atelier. It reads 5M+ documents a day, identifies concepts from concrete entities to notional topics, and links that information to its underlying knowledge graph — surfacing critical intelligence in real-time.

What HarchIQ does

Three capabilities. One brain.

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Reads everything

5M+ news, blog, broadcast & regulatory documents per day. 30+ Moroccan & African media sources. 120+ languages translated. Real-time ingestion with 15-minute refresh.

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Understands context

Trained on your industry, competitors, and priorities. Entity-level understanding (companies, people, products, topics). Trilingual sentiment on articles: French, Arabic, English. NLP Darija pour les commentaires Hespress, forums, WhatsApp et TikTok — la couche UGC que aucun concurrent ne couvre.

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Surfaces what matters

Predictive alerts before crises erupt. Emerging narrative detection. AI-generated recommendations per risk. WhatsApp + email + dashboard delivery.

The pipeline

From article to insight in 9 steps.

Ingest

RSS feeds from 30+ sources scraped every 15 minutes. Google News Morocco as primary aggregator.

Detect language

Articles: fastText identifies FR/AR/EN. NLP Darija dédié aux commentaires Hespress, forums, WhatsApp et TikTok — la couche UGC que aucun concurrent ne couvre.

Extract entities

spaCy NER with custom Moroccan entity library (banks, telcos, government bodies, executives).

Classify sentiment

HarchIQ assigns a score from -1 (negative) to +1 (positive) with confidence interval. Trilingual lexicon of 108+ words per language.

Cluster topics

10 topic categories: financial results, leadership, products, ESG, M&A, digital, crisis, expansion, partnerships, regulation.

Detect narratives

Identify the 5 dominant narratives forming around each company, with strength, sentiment, and trajectory.

Assess risk

32 risk event categories scored on Frequency × Impact × Velocity. Industry-specific weighting applied.

Calculate reputation score

Composite 0-100 score: sentiment (40%) + AI visibility (30%) + volume (20%) + authority (10%).

Generate recommendations

HarchIQ produces prioritized, actionable recommendations with timeline and owner.

HarchIQ in production

The numbers behind the brain.

5M+

documents read per day

108+

sentiment words per language

32

risk categories detected

9

step analysis pipeline

Trainable

HarchIQ learns your business.

Out of the box, HarchIQ understands Moroccan and African business context. But every customer trains it further:

Custom entities

Add your products, executives, subsidiaries, competitors, and key customers to the entity library.

Custom topics

Define the topics that matter to your business beyond the default 10 (e.g. 'Talent acquisition', 'Supply chain transparency').

Custom risk taxonomy

Add industry-specific risks beyond the default 32 (e.g. 'Fuel price volatility' for aviation).

Custom sentiment rules

Define positive/negative phrases specific to your industry (e.g. 'NPL ratio' is negative for banks).

Stakeholder mapping

Tell HarchIQ who matters: key journalists, analysts, regulators, NGOs, influencers.

Strategic priorities

Weight topics by your current strategic focus (e.g. 'amplify ESG coverage for FY26').

See HarchIQ in action.

Request a personalized demo and watch HarchIQ analyze your company's reputation in real-time.

Request a demo →