Harch Atelier — reputation intelligence for Morocco
We monitor what the press, social networks and AI engines say about you. You get the analysis, alerts and reports to decide — not to react.
Give Moroccan decision-makers the same information as global markets.
Too many companies in Morocco discover their reputation in the press exactly when it degrades. Too many comms teams react instead of anticipating. Too many boards decide without a consolidated view of their media and AI exposure.
Harch Atelier fixes this imbalance. We continuously collect mentions of your company across 20+ Moroccan and African sources, analyze them with 9 AI models, and deliver actionable indicators — score, alerts, reports.
Based in Casablanca. Building in Public since 2026.
- ✓5-pillar reputation score, continuously updated
- ✓WhatsApp alerts on negative sentiment spikes
- ✓Dashboard with 32 risk categories
- ✓Monthly board-ready PDF report
- ✓AI visibility monitoring (ChatGPT, Perplexity, Gemini…)
- ✓SHA-256 fingerprint for source traceability
Four non-negotiable principles
They guide every line of code, every alert, every report.
Precision
Every score rests on traceable sources. We always point to the article, the date and the AI engine that produced a mention. No data comes out of a black box.
Sovereignty
An architecture designed for Morocco and French-speaking Africa. Local sources first, compliant hosting, a team based in Casablanca.
Compliance
CNDP, Law 09-08, SHA-256 traceability. Every collected mention carries a verifiable cryptographic fingerprint.
Innovation
9 language models tested continuously. Our pipeline integrates the latest advances in multilingual sentiment analysis (FR, AR, Darija).
Four quarters, one platform
Continuous construction, in public, from Casablanca.
Foundation
Harch Corp launches the Atelier business line in Casablanca. First prototype collecting mentions across 5 Moroccan sources.
First clients
Deployed for 3 companies (banking, telecom, retail). Extended to 20+ sources and 4 AI engines.
Industrialization
HarchIQ pipeline goes to production. WhatsApp alerts, dashboards, board-ready PDF reports. 7,753 articles analyzed cumulatively.
Harch 100
Publication of the first Harch 100 ranking — the reputation of Morocco's 100 largest companies. 8 documented crises.
One team, four hubs
Building a reputation intelligence platform takes rare skills. Individual names are masked — contact us for a full brief.
Amine Harch El Korane
Product Team
Analysis Team
Compliance Team
Every change is documented. Publicly.
No hidden release notes. No private changelog. Every fix, every feature, every pricing adjustment is tracked on our public Changelog page. Latest update: v3.1.0 — UX hardening (persistence, accessibility, system status).
See what the world says about you.
Five minutes to request. Seven days to the first audit. No commitment.
Request a demo →