HARCHAtelier
Skip to main content
HARCHAtelier
Sign inPricing
Request a demo
Pre-launchHarch Atelier is in pre-launch phase. Built by Amine Harch El Korane (16 ans, Casablanca). First pilot clients being signed Q3 2026. Building in Public.
AI Reputation Intelligence · Decision augmentation

Promote. Protect. Shape.

The surgical scalpel of reputation intelligence. Morocco-native. WhatsApp-native. AI-native. Not a heavy Western machine — a precision instrument that understands the political, social and linguistic reality on the ground.

Sign inRequest a demoExplore your market
0M+
Articles ingested/day
0M+
Entities labeled/day
0+
Languages translated
0
Risk categories
atelier.harchcorp.com / dashboard● Live
Reputation Score
Bank of Africa
↑ +4.2 pts vs last month
78/ 100
Sentiment breakdown — 30 days
Positive68%
Neutral22%
Negative10%
247
Articles
1.2K
Mentions
12
AI Citations
30-day trend↑ +20 pts
Ecosystem monitored and mapped by Harch IQ

These entities are continuously tracked by our ingestion and analysis engines. The presence of their logos does not constitute a commercial endorsement.

OCP Group
Attijariwafa Bank
Maroc Telecom
Inwi
Royal Air Maroc
Bank of Africa
CIH Bank
Managem
What we do

Four pillars of reputation intelligence.

Most reputation tools were designed for American brands on English-language media. We built Harch Atelier for the francophone and African reality — Arabic sources, French-language business press, and the AI engines your clients actually use.

Media monitoring

We monitor 30+ Moroccan and African media sources — Le Matin, L'Économiste, Hespress, TelQuel, Médias24, Aujourd'hui Le Maroc and more — 24/7.

0+sources

AI visibility

See what ChatGPT, Perplexity, Gemini and Claude say about your brand. Track your rank on the prompts that matter to your clients.

0AI engines

Sentiment analysis

FR · EN · AR — every language that matters. And every dialect. HarchIQ analyzes every mention: positive / neutral / negative breakdown by entity, topic and source.

0languages

Crisis alerts

When negative sentiment spikes on a topic, you get a WhatsApp alert within 5 minutes — before it becomes a crisis.

< 5minalert latency
WhatsApp delivery

Your morning brief, on WhatsApp.

Every morning at 7:00 AM, you receive a structured digest of what was said about your brand in the last 24 hours — media, social, and AI engines. No app to open. No dashboard to check. Just open WhatsApp.

Daily digest at 7:00 AM
Media articles, social mentions, AI citations — all in a single message.
Real-time crisis alerts
When negative sentiment spikes on a topic, you get an alert within 5 minutes.
Reply to ask questions
Text “What's my score this week?” and get an instant answer from our AI.
Share with your team
Forward the digest to your comms team, your CEO, or the board in one tap.
Harch Intelligence
online
Today
Bank of Africa — Daily Brief — 18/07 Media: 12 articles (8 positive, 3 neutral, 1 negative) Social: 340 mentions (78% positive) AI: ChatGPT ranks you #2 on ‘best bank Morocco’ Alert: ‘banking fees’ topic on the rise (+47% in 24h)
07:00
Reply ‘details’ for the full report.
07:00
details
07:02
Full Report — July 2026atelier.harchcorp.com/r/boa-07-2026
07:02
Type a message
The dashboard

One dashboard. Every signal that matters.

Media monitoring, sentiment trends, competitor benchmark, AI visibility and crisis alerts — all in one place. Built for comms directors and CEOs who want the complete picture in 60 seconds.

HARCH|Atelier
Search mentions, topics, competitors…
3
AB
Navigation
Monitoring
Sentiment
Competitors
Alerts3
Reports
Plan
Pro
28 days remaining
Upgrade →
Bank of Africa

Sentiment analysis

7 days30 days90 days
Sentiment over time
Positive
Neutral
Negative
0255075100
Jul 1Jul 8Jul 15Jul 22Jul 29
Average sentiment
68%↑ +4.2
Mentions / day
47↑ +12
AI citations
12↑ +3
Top 5 topics
Banking fees
89 mentions
42% pos48% neg
Customer service
67 mentions
71% pos18% neg
Mobile app
54 mentions
65% pos22% neg
Credit rates
41 mentions
55% pos30% neg
Branch network
38 mentions
73% pos15% neg
AI visibility
“best bank Morocco”
ChatGPT
#2↑ 1
Perplexity
#3—
Gemini
#4↓ 1
The HARCH 100

Morocco's most reputable companies.

Updated monthly. The HARCH 100 ranks Moroccan companies by reputation score — a composite of media sentiment, social mention volume, AI visibility and share of voice. Here is the top 10 for July 2026.

RankCompanyScore30-day trendSentiment
01
OCP Group
Casablanca · MA
0/100
↑ 6%
81% positive
02
Attijariwafa Bank
Casablanca · MA
0/100
↑ 2%
76% positive
03
Maroc Telecom
Casablanca · MA
0/100
↑ 4%
72% positive
04
Royal Air Maroc
Casablanca · MA
0/100
↓ -4%
65% positive
05
Inwi
Casablanca · MA
0/100
↑ 6%
78% positive
06
Bank of Africa
Casablanca · MA
0/100
↑ 3%
68% positive
07
CIH Bank
Casablanca · MA
0/100
↓ -3%
71% positive
08
Managem
Casablanca · MA
0/100
↑ 6%
58% positive
09
LesieurCristal
Casablanca · MA
0/100
↑ 0.6%
63% positive
10
Cosumar
Casablanca · MA
0/100
↑ 2.8%
66% positive
Updated 01/07/2026 · Methodology: weighted sentiment (40%) + volume (25%) + AI visibility (20%) + share of voice (15%)
View the full HARCH 100
New · Flagship report

Morocco Reputation Intelligence Report 2026

The most comprehensive analysis ever produced. 8 companies, 20 real people, 1 858 articles, 416 weekly sentiment snapshots, 3 726 BVC quotes — over 365 days.

Read the report
How it works

Three steps. Zero noise.

From a media mention to your WhatsApp in under 5 minutes. This is the pipeline that powers Harch Atelier.

01

We monitor

30+ Moroccan and African media sources, social platforms, and 8 AI engines — scanned 24/7 in French, Arabic and English.

Sources: Le Matin, L'Économiste, Hespress, TelQuel, Médias24, Aujourd'hui Le Maroc, Le360, Yabiladi, Bladi, MâadBarid…
02

The AI analyzes

HarchIQ processes every mention — sentiment classification, topic extraction, trend detection and crisis scoring. All in real time.

Engine: HarchIQ · Languages: FR / AR / EN · Latency: < 30 sec per article
03

You receive

Daily WhatsApp digest at 7:00 AM. Live dashboard with full drill-down. Monthly PDF report. Real-time alerts when sentiment moves.

Channels: WhatsApp · Web dashboard · PDF email · API (Enterprise)
Total latency
< 5 minfrom a mention to WhatsApp
Scan~30s
Analysis~60s
Score~10s
Delivery~120s
See it in action

Three phases. One pipeline.

Click a tab to see what happens at each phase — from raw media scraping to your WhatsApp inbox.

Phase 01 · Discovery

We scrape 30+ Moroccan and African media outlets + 8 AI engines.

Moroccan & African media · 30+
Le MatinL'ÉconomisteHespressTelQuelMédias24Aujourd'hui Le MarocLe360YabiladiBladiMâadBarid
AI engines · 8
ChatGPTPerplexityGoogle AI OverviewsGeminiClaudeCopilotMistralGrok
5M+
articles ingested/day
120+
languages translated
24/7
scan frequency
Pricing

Pricing that scales with your reputation.

All plans include a 14-day free trial. No credit card required. Prices in MAD (Moroccan dirham). Cancel anytime.

Essential
By quoteAnnual commitment · monthly billing

For small communications and marketing teams starting out with reputation monitoring.

Contact sales
Included
Media monitoring
Social listening
AI visibility tracking (GenAI Lens)
Media relations
HarchIQ AI (50 questions/day)
Alerts and reports
Predefined dashboards
Most popular
Pro
By quoteAnnual commitment · monthly billing

For regional teams and multichannel marketing organizations that need to anticipate with advanced analytics.

Contact sales
Included
Everything in Essential, plus:
HarchIQ AI — Advanced (200 questions/day)
Competitive benchmarking
Custom dashboards and reports
Smart alerts
Influencer tracking
Data export (CSV, read-only API)
Enterprise
By quoteAnnual commitment · monthly billing

For leading international brands that industrialize reputation intelligence with governance and compliance.

Contact sales
Included
Everything in Pro, plus:
HarchIQ AI — Enterprise edition (unlimited)
API and MCP integrations
Governance, workflows and permissions
Influencer marketing
SSO / SAML
Board-ready reports
Enterprise SLA
Agencies
By quoteAnnual commitment · monthly billing

For PR agencies and consultancies managing multiple client accounts with white-label and multi-account governance.

Contact sales
Included
Everything in Enterprise, plus:
Multi-client + White-label
HarchIQ AI — Advanced
Governance, workflows and permissions
Per-account invoicing
3 tiers depending on agency size
✓14-day free trial
✓No credit card required
✓Cancel anytime
✓MAD and EUR invoicing
✓Data hosted in the EU
Monthly report

A board-ready PDF, every month.

On the 1st of each month, you receive a 12-page reputation report in your inbox. Executive summary, sentiment trends, competitor benchmark, emerging topics, AI visibility — formatted for your CEO and your board.

Executive summary
One page your CEO will actually read.
Sentiment trends
30-day charts by source, topic and entity.
Competitor benchmark
Your rank vs. your top 3 competitors.
AI visibility report
What ChatGPT and Perplexity said about you this month.
Crisis watchlist
Topics trending negative — before they make the news.
Download a sample report (PDF, 2.4 MB)
HARCH|Atelier
Monthly Report
Confidential
July 2026

Reputation Report

Bank of Africa — June 2026
Period: 01/06/2026 — 30/06/2026 · 30 days
Executive Summary

Bank of Africa maintains a solid reputation position (78/100), ranked #6 nationally. Positive sentiment is up +4.2 pts, driven by coverage of its digital transformation. However, the ‘banking fees’ topic shows an emerging risk (+47% in 24h).

Key Metrics
Articles
247↑ +18
Avg sentiment
68%↑ +4.2
AI citations
12↑ +3
Reach
2.4M↑ +12%
Sentiment Trend — 30 days
01/0608/0615/0622/0630/06
Harch Atelier · ConfidentialPage 1 / 12
Free reputation audit

Get your free reputation audit.

We scan 30+ media sources and 8 AI engines for your brand, then send you a one-page reputation snapshot within 48 hours. No commitment, no credit card.

✓ Response within 48h✓ No credit card required✓ Cancel anytime
Checking…
Initializing…
HARCH|Atelier

AI Reputation Intelligence — Africa & the French-speaking world.

atelier@harchcorp.com·+212 684 440 682
→ harchcorp.com
Navigation
ProductsSolutionsDecision AugmentationPricingRequest demoAbout
Products
Reputation Intelligence PlatformAPI & MCP IntegrationsInsight ReportsAdvanced DashboardsNewsletters & Briefings
Tools
★ Flagship Report 2026Harch 100 RankingRisk TrackerConsoleReport TemplatesInstitutional Audit
Resources
All resourcesFlagship Report 20262026 Media ReportCase studiesMethodologyFAQ
Company
About usCareersPartnersContactTrust CenterResilience MatrixLegal
8 francophone markets covered
FR
France
Paris · Lyon · Marseille
MA
Morocco
Casablanca · Rabat · Marrakech
BE
Belgium
Brussels · Antwerp
CH
Switzerland
Geneva · Lausanne · Zurich
QC
Quebec
Montreal · Quebec City
TN
Tunisia
Tunis · Sfax
LB
Lebanon
Beirut
SN
Senegal
Dakar
Building in Public, since 2026 · Casablanca, Morocco
Harch Atelier is a Harch Corp venture · Bank transfer